Intro-
ducing
Connect
Connecting with Gustaf
Connect is the gateway between merchants and retailers in the Gustaf ecosystem. It allows businesses to instantly share and scale their product offerings without the traditional friction of contracts, onboarding, or custom integrations. Whether you're a merchant looking to expand your reach, or a client searching for new catalog content, Connect provides the infrastructure to plug in and start collaborating - automatically syncing products, tracking conversions, and handling fulfillment in a seamless loop.
All without upfront costs, hidden fees, or complicated tech. Just real products, real sales, and real growth.
What is Connect?
Connect is a lightweight distribution layer built into Gustaf. Approved merchants can list their products in a shared catalog, making them instantly available to clients who want to resell without holding stock. The platform manages everything - from product syncing and pricing to order routing and payouts. It's simple to use, quick to set up, and built to help businesses grow by making collaboration effortless.
What problems do we solve?
Selling products online usually means dealing with stock, logistics, marketing costs, and technical integrations. For merchants, it's hard to find reliable channels to grow without giving up control or profits. For clients, sourcing quality products at scale can be time-consuming and expensive.
Connect removes those barriers. It eliminates the need for stockholding, simplifies how products are shared, and ensures both sides only pay when a sale actually happens. It's a low-risk, high-reward way to expand reach and revenue (without the usual overhead).
We allow businesses to grow together:
It's free to register for any user and business, with no hidden fees:
Our profit is based on the 3% fee (and VAT) from the merchant.
No risk or need for capital in terms of stock holding:
The purchase cost of products for the client only occurs when an order is confirmed (a conversion happens).
Enjoy free marketing and a broader range of article registry:
The merchant can sell on more websites, by definition turning businesses into dropshippers.
Merchants
Merchants upload and manage products in the shared catalog, making them available for clients to resell without stock risk.
Clients
Clients browse and import products from the shared catalog, selling them directly without handling inventory or upfront costs.
How it works
Connect streamlines how products move between merchants and clients. Once approved, a merchant adds products to the Gustaf catalog. Those products immediately become available to clients, who can import and resell them on their own storefronts.
When a customer places an order, the merchant is notified to fulfill it. The platform handles the rest - syncing inventory, tracking sales, and settling payments. Everything happens automatically, with no upfront commitments or manual setup.
Catalog to conversion
Once a merchant adds products to the catalog, they become visible to all connected clients. Clients can instantly import these products to their own storefronts, complete with images, pricing, and descriptions, and start selling.
Import to income
Imported products appear like any other item in the client's storefront - but with one major difference: there's no inventory to manage. When a customer places an order, it's automatically routed to the merchant, who fulfills it.
The client keeps the margin between the merchant's base price and their own retail price - real profit, without the risk.
Passive fulfillment
Connect makes product distribution feel like plug-and-play. Clients focus on curating and selling — we handle the backend, from syncing and routing to fulfillment.
